digital maoism: the perils

DIGITAL MAOISM

(JARON LANIER:) My Wikipedia entry identifies me (at least this week) as a film director. It is true I made one experimental short film about a decade and a half ago. The concept was awful: I tried to imagine what Maya Deren would have done with morphing. It was shown once at a film festival and was never distributed and I would be most comfortable if no one ever sees it again. 

In the real world it is easy to not direct films. I have attempted to retire from directing films in the alternative universe that is the Wikipedia a number of times, but somebody always overrules me. Every time my Wikipedia entry is corrected, within a day I’m turned into a film director again. I can think of no more suitable punishment than making these determined Wikipedia goblins actually watch my one small old movie.

Twice in the past several weeks, reporters have asked me about my filmmaking career. The fantasies of the goblins have entered that portion of the world that is attempting to remain real. I know I’ve gotten off easy. The errors in my Wikipedia bio have been (at least prior to the publication of this article) charming and even flattering.

Reading a Wikipedia entry is like reading the bible closely. There are faint traces of the voices of various anonymous authors and editors, though it is impossible to be sure. In my particular case, it appears that the goblins are probably members or descendants of the rather sweet old Mondo 2000culture linking psychedelic experimentation with computers. They seem to place great importance on relating my ideas to those of the psychedelic luminaries of old (and in ways that I happen to find sloppy and incorrect.) Edits deviating from this set of odd ideas that are important to this one particular small subculture are immediately removed. This makes sense. Who else would volunteer to pay that much attention and do all that work?

Compounding the problem is that new business models for people who think and write have not appeared as quickly as we all hoped. Newspapers, for instance, are on the whole facing a grim decline as the Internet takes over the feeding of curious eyes that hover over morning coffee and even worse, classified ads. In the new environment, Google News is for the moment better funded and enjoys a more secure future than most of the rather small number of fine reporters around the world who ultimately create most of its content. The aggregator is richer than the aggregated.

The artificial elevation of all things Meta is not confined to online culture. It is having a profound influence on how decisions are made in America.

What we are witnessing today is the alarming rise of the fallacy of the infallible collective. Numerous elite organizations have been swept off their feet by the idea. They are inspired by the rise of the Wikipedia, by the wealth of Google, and by the rush of entrepreneurs to be the most Meta. Government agencies, top corporate planning departments, and major universities have all gotten the bug. As a consultant, I used to be asked to test an idea or propose a new one to solve a problem. In the last couple of years I’ve often been asked to work quite differently. You might find me and the other consultants filling out survey forms or tweaking edits to a collective essay. I’m saying and doing much less than I used to, even though I’m still being paid the same amount. Maybe I shouldn’t complain, but the actions of big institutions do matter, and it’s time to speak out against the collectivity fad that is upon us.

by jaron lanier, at:

http://www.edge.org/3rd_culture/lanier06/lanier06_index.html

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